It’s no secret that hashtags are a tremendously significant aspect on Instagram for growth, which is why you shouldn’t overlook them when incorporating Instagram SEO into your marketing approach. Hashtags provide creators, influencers and business owners with an additional form of promotion and categorization, which is why you should use them in addition to Instagram topics — they can do wonders, just like sprinkles on top of delicious ice cream.
They are very much just like Instagram keywords. Adam Mosseri’s been encouraging us to treat hashtags as a practical way of categorizing and promoting content since… Always, I guess?
This Ultimate Guide To Instagram Hashtags will educate you not just why hashtags are wonderful and how exactly they function on Instagram, but also how you should use them — right alongside your existing content strategy — to achieve your goals: gain more followers, and profile views.
It’s not as difficult as you may assume. Let’s get started!
What exactly will we discuss today? 🕵🏻
Hashtags on Instagram still operate in the same manner that they do on Pinterest, Twitter, Youtube, and other social media platforms to help categorize material. Real life example? An Instagram user might search for #comfyautumnoutfitideas and see all posts with that hashtag in the description, making it easier for people to find fresh inspiration and what they’re searching for without going all over the place.
As of 2023, adding hashtags to the caption is an excellent way to promote your content in front of the new Instagram audience. Because hashtags are utilized as wide search Instagram keywords, the Gram recommends adding them to every post you put out there. This allows the user to find the most relevant and recent posts!
However, don’t use Instagram hashtags spam strategies, like NEVER. Don’t add irrelevant, unrelated hashtags (which have nothing to do with the picture or graphics you’ve uploaded) in order to draw more views and new people to the profile – it’s the worst thing to do.
Yes, but only if you make sure you have a strong and dependable hashtag strategy. Using the appropriate hashtags for the appropriate posts has a higher probability of receiving more views, impressions, shares and saves.
So, if you want to grow your Instagram audience, start by including relevant hashtags in your captions. It will not only help you reach a new audience, and your potential followers, but it will also increase your profile and brand recognition.
Absolutely. Hashtags may be extremely effective on Instagram, providing a variety of benefits:
- They may assist to raise your profile recognition
- Instagram hashtags allow you to be quite particular when organizing your posts, allowing users to locate EXACTLY what they’re searching for
- Hashtags connect content consumers with content creators.
That’s why I deeply believe: when it comes to improving your Instagram results, you must understand the importance of Instagram SEO! Optimizing hashtags should be your essential foundation for Instagram marketing strategy. I really mean it.
You can use up to 30 hashtags in every post you create. Some people believe they look spammy, but I strongly disagree – hey, why would Instagram encourage users to use them? They’re a necessary ingredient in your Instagram marketing strategy, that’s indisputable.
You can get excellent results if you approach hashtags on Instagram the same way you would manage keywords for your blog – think about it that way!
It is advised that you include at least 25 hashtags to get the most out of your Instagram posts.
But hey, don’t go too far and avoid hashtags stuffing at all costs – you need relevant, consciously picked hashtags, not just the random ones. Research new hashtags, create different collections to use later, your Instagram insights will thank you for that.
Instagram itself doesn’t offer analytics or insights into the hashtags you use in your posts, but you can always invest in an affordable tool that would do an analysis of your hashtag performance to keep track of the growth you owe hashtags.
Protip: avoid shady ones (don’t you dare to forget your profile’s security is a top priority!), and rather invest in a one that’s an Instagram/Meta official partner, like the one we’re using (yup, IQ Hashtags).
It will help you keep track of your best performing hashtags, so you know which ones are the best choices.
If something works for your account, don’t ignore it, make even bigger use of it!
How Many Hashtags Do You Need on Instagram in 2023?
To Wrap-Up!
It’s easy to get overwhelmed when you’re attempting to maintain a presence and keep up with several social media platforms. I hope you found today’s Guide To Instagram Hashtags useful! Hopefully, you now have the skills and knowledge necessary to engage in this big Instagram competition (metaphorically, of course), and win!