Love it or hate it, Instagram is one of the most popular and downloaded apps on the market. Generations X and Z spend most of their time browsing on Reels or creating their videos, but you will see that age is no longer a factor since the app draws users of all ages! Reels performers are becoming well-known and earning large sums of money.
So, if you’ve been thinking about it, don’t put it off any longer since it’s a brilliant idea to grow your own ‘Gram account. If you are a beauty expert looking to go viral, get more followers, or expand your impact, you have come to the correct spot.
Today I’ve listed 7 tips to increase your Instagram impact. Let’s go!
What will we discuss? ✨
Why Every Makeup Artist Need to Be on Instagram
Marketing on Instagram can be extremely profitable when properly planned and executed, especially for beauty artists. Because let’s face it: makeup is highly visual, and the Gram is an excellent marketing tool for you.
Looking at prominent Instagram users like Jai Mariah, it’s clear to see why learning the ins and outs of the ‘Gram might be a worthwhile investment. Today I’ll go over the most excellent Instagram growth methods in the following sections to help your Gram videos reach a larger audience than ever before.
Makeup is an art form, and as an artist, you should express yourself through your work. Share your personal interests, thoughts, and opinions. Display the person behind the makeup to your followers! Remember that people are drawn to you not only because of your makeup skills, but also because of your personality as well.
Create guides and easy-to-follow makeup tutorials
Who wants to watch lengthy makeup tutorials when it can be done in one minute? Yes, time is valuable; you can summarize your eye makeup tutorial or full-face makeup tutorial in one minute. Reels are a great content format for it! This will not bore your followers, and you will almost certainly receive numerous reviews. If your makeup is flawless, it can undoubtedly go viral, and you will gain hundreds of followers. I’ve seen it happen many times!
Is there a woman on the planet who does not appreciate makeup hacks? I’ll bet not one! Posting makeup hacks is an excellent way to attract the attention of women. You can also share old makeup hacks, grandma makeup hacks, failed makeup hacks, and other hacks. So be creative and share your makeup secrets with us all!
Organize a makeup contest or a giveaway
Hosting a makeup contest or giveaway is an excellent way to engage your current followers while also attracting new ones; woohoo! To enter, you can ask your followers to send in their own makeup looks or share a post on their own page. This increases engagement and allows you to see other talented makeup artists and get ideas for your own work.
A little lightheartedness here and there won’t hurt anyone and will undoubtedly boost your following. Post your funny footage, and goofy moments, show off your acting skills. It will encourage your followers and ‘Gram users to connect with you more because they can see your personality shine through. Even if you are a business that commands respect, people tend to buy from people they know, like, and trust. So use your authentic voice, and you will be well on your way to building your Instagram Tribe!
Collaborate with other makeup artists on the Gram
Collaboration with other talented creators in your niche is one of the best ways to gain followers and go viral. I know only some have famous Instagram friends, but you can create unique content with your friends or family members who have more followers than you. You already know it – social media is all about networking, connecting with others, and supporting one another. Do this consistently and persistently, and you will see your followers grow, and one of your collaborations may even go viral.
Remember, you’ll never know if you don’t ask. Protip: you must persevere until you find people who will say yes to you!
How will you know if your Instagram marketing strategy is effective? What type of content is most effective for your target audience? What types of people are interested in your posts?
Understanding the tendencies and reasoning behind Instagram analytics is critical to understanding how your content is performing and what types of content audiences respond to and engage with most.
I will repeat myself: a good Instagram analytics tool can do wonders for your Instagram strategy. It’s the only investment that will quickly pay off, apart from good lighting.
My best personal recommendation, which you probably already know, is IQ Hashtags. With this tool, you can analyze the performance of your Instagram posts and see which hashtags are giving you the most bang for your buck. But wait, there’s more, my friends. IQ Hashtags also suggests new, relevant hashtags for you to use in future posts. So can I get a “heck yeah” for no longer having to wade through the hashtag abyss?
Sit back, relax, and let IQ Hashtags do the heavy lifting. Your future self (and followers) will appreciate it – all our social media clients thank me for recommending this tool, so I’m spreading the news further.
Remember that establishing your Instagram profile as a makeup artist takes time and patience. Still, if you follow these techniques and are consistent with your material, you’ll notice a rise in followers and clients in no time! And don’t forget to have fun with it; after all, growing your Gram should be enjoyable rather than hard work!