The popularity of Instagram constantly continues to grow, for creators, influencers, brands, and business owners. The biggest Instagram creators recognize what their audience wants really early, and have already built tremendous tribes based on creating Reels and carousels around these topics. But let’s speak the language of facts: the most followed Instagram accounts have also built strong personal brands, and maintained their authority by collaborating with numerous brands and working with other talented creators from their niche. Some of them can become really good role-models.
Are you curious about the usernames of the biggest players on the ‘Gram? Look below for the biggest Instagram stars, by number of their followers. Or simply skip to your favorite creator from our list.
Who Has the Most Followers on Instagram?
According to Statista, the person with the most followers on Instagram is still Ronaldo. Ronaldo is one of the most famous football players in the world, and this is reflected in his social media presence.
The List Of People With Highest Followers On Instagram – Summarised
| Rank | Name | Number of followers | Country | Profession |
| 1 | Cristiano Ronaldo | 597 million | Portugal | Footballer and Athlete |
| 2 | Leo Messi | 480 million | Argentina | Footballer and Athlete |
| 3 | Selena Gomez | 426 million | USA | Singer, Actor, Performer |
| 4 | Kylie Jenner | 397 million | USA | Supermodel, Actor, Businesswoman |
| 5 | The Rock | 388 million | United States | Wrestler, Actor, Producer |
| 6 | Ariana Grande | 377 million | USA/Italy | Singer, Model, Lyricist, Composer, Philanthropist |
| 7 | Kim Kardashian | 362 million | USA | Supermodel, Fashion Designer, Businesswoman, Actor, Producer |
| 8 | Beyoncé | 315 million | USA | Singer, Model, Composer, Producer, Actor |
| 9 | Khloé Kardashian | 311 million | USA | Supermodel, Businesswoman, Actor, TV Presenter |
| 10 | Justin Bieber | 293 million | Canada | Singer, Actor, Guitarist, Multi-instrumentalist |
| 11 | Kendall Jenner | 293 million | USA | Supermodel, Actor, Businesswoman |
| 12 | Taylor Swift | 268 million | USA | Singer, Performer |
| 13 | Virat Kohli | 255 million | India | Sportsman, Cricketer |
| 14 | Jennifer Lopez | 249 million | USA | Singer, Actor |
| 15 | Kourtney Kardashian | 223 million | USA | Businesswoman, Influencer |
| 16 | Nicki Minaj | 224 million | Trinidad and Tobago | Actor |
| 17 | Neymar | 210 million | Brazil | Athlete, Footballer |
| 18 | Miley Cyrus | 212 million | USA | Musician, Actor, Performer |
| 19 | Katy Perry | 203 million | USA | Musician |
Who is the Highest Paid Instagram Influencer Right Now?
Kelly Jenner and Selena Gomez are the top-earning Instagrammers, according to several sources. Estimated annual earnings: more than 17 million. We have to admit it: that’s really impressive!
Top 10 Most Followed Instagram Profiles
- Ronaldo
- Lionel Messi (@leomessi)
- Selena Gomez (@selenagomez)
- Kylie Jenner (@kyliejenner)
- Dwayne “The Rock” Johnson (@therock)
- Ariana Grande (@arianagrande)
- Kim Kardashian West (@kimkardashian)
- Beyoncé (@beyonce)
- Khloé Kardashian (@khloekardashian)
- Justin Bieber (@justinbieber)
What Do the Top Instagram Profiles Have in Common?
There is clearly not one-size-fits-all when it comes to maintaining a spot on the list of TikTok accounts with the most followers. But we observed that the majority of the biggest TikTok stars have the following in common:
- Verified account
- Minimalistic description in their BIO
- Very strong and authentic personal brand
- Many valuable collaborations
