| Display Purposes Blog http://displaypurposes.com/blog/ Blog about Instagram. You will find knowledge about managing your profile, choosing hashtags and reaching new recipients. Fri, 17 Jun 2022 13:33:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.9 https://displaypurposes.com/blog/wp-content/uploads/2019/11/acbf9cbec5e1d1d2c3604fc221f1ba07.png | Display Purposes Blog http://displaypurposes.com/blog/ 32 32 How to Write the Perfect Instagram Bio – 7 Tips to Get More Followers https://displaypurposes.com/blog/what-should-i-write-in-my-bio-in-instagram-attractive-bio-instagram/ https://displaypurposes.com/blog/what-should-i-write-in-my-bio-in-instagram-attractive-bio-instagram/#respond Fri, 17 Jun 2022 13:18:07 +0000 https://displaypurposes.com/blog/?p=1715 Not sure how to write the perfect Instagram Bio? What elements make it perfect and how can you use it to convert your visitors into loyal followers? This article will answers all of these questions, so stick around to get your 7 tips on what to put in your Instagram Bio to make it pop!… Read More »How to Write the Perfect Instagram Bio – 7 Tips to Get More Followers

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Not sure how to write the perfect Instagram Bio? What elements make it perfect and how can you use it to convert your visitors into loyal followers? This article will answers all of these questions, so stick around to get your 7 tips on what to put in your Instagram Bio to make it pop!

Instagram Guide how to grow on instagram 2021

Instagram Guide how to grow on instagram 2021

What Is Instagram Bio Short For?

Let’s start from the basics. 

An Instagram bio is the 150-character description on your profile page. It is your place to shine and tell people about yourself and/or your business, help them understand what you do and how you will add value to their lives. 

But it isn’t just about lines of text. I think that every single component that can be seen at the top of your profile should be also considered as your bio. 

For example your profile photo that shows people who you are and your Story highlights which can be a wonderful eye-catcher for new visitors if you use them strategically. All of these elements are what makes the first impression on your visitors and it is not an exaggeration to say that every single one of them is what makes people hit that follow button. Let me know in the comments below if you agree!

how to make my instagram bio more attractive

What Makes a Good Bio? What’s the Best Bio for Instagram? 

Before we get into 7 tips that will make your bio attract followers like bees to a honeypot.

Let’s shortly talk about what makes a bio perfect?

Before you even seat down to writing your bio try to answer these core questions: 

  • What will be your/ your brand’s voice: are you a laid back creator or a business with luxurious jewellery. The way you should communicate with your audience through your bio should be defined by your brand’s style of communication

  • What is your brand promise: what are you going to deliver every time people visit your profile. Remember that a brand promise means nothing if it’s not followed through with action, so make sure your content is a reflection of that.

  • What do you need an Instagram profile for? What do you want to achieve with it?: Showcase your brand? Educate your customers about how they can reach you?  or maybe promote your blog? What you’ll include in your bio depends on these goals.

  • And finally, what makes you stand out from the crowd? Instagram is a highly saturated platform so think what is that one thing that makes you different and could grab the attention of your future followers?

Ok, we created a solid foundation for the Perfect instagram bio, so let’s move on to 7 tips that will make your bio POP and attract new followers.

what should I write in my instagram bio

Choose a Knockout Profile Photo

Your profile picture is a visual introduction to your profile. It literally tells or better shows your visitors who you are.

If you’re building a personal brand, make sure to use a photo of yourself. Studies have shown that photos with faces drive more engagement and are a powerful non-verbal way to communicate. 

Use it to show your personality, play with props that clearly state what you do: if you’re a photographer pose with a camera, if you’re a floral designer pose with a nice flower arrangement. 

Try to choose a clear background so it doesn’t distract people from your wonderful face. Remember to only use high quality photos that follow Instagram’s dimensions for a profile picture. This little miniature photo in your profile is already a tiny little thing so you definitely don’t want it to be pixelated.

On the other hand, if you’re a brand and your face isn’t the face of your business consider choosing your brand’s logo. It will become the symbol that customers use to recognise your brand. If you haven’t got one yet, make sure your logo sets the stage for the story you’re trying to tell and corresponds with an overall aesthetic of your Instagram profile.

how to polish my instagram bio

Use Keywords to Make Your Profile More Discoverable

Using the same Name and Username/ your @ handle in your Instagram profile is a huge waste of the precious, very limited space you’ve got in your bio, but also… It makes you less searchable on the platform. 

Using keywords in your Instagram name is a way to optimize your bio and help people to find you on the platform. It would be amazing if you could include keywords in both your Instagram username and Instagram name –  but if you want to keep your @handle nice, and clean adding keywords to your Instagram name is just as effective. 

Do your research and find out what kind of key words your target audience could be looking up on Instagram?

For example if your profile shares healthy vegan recipes, include that in your Instagram name. That way anytime people search for healthy vegan recipes you double up your chances to pop up in their search results.

how to make my instagram bio pop

tactics to create shareable content

What Should You Write In Your Bio?

Create a strong intro to attract your target audience.

Make the perfect use of the 150 characters you get and help your visitors understand what you or your business are all about.  If you don’t know the answer to this question it means that it’s time to go back to your strategy, and clarify some stuff.

Treat this one or two lines of text as your elevator pitch that either makes people stop and say „ok, these guys do something cool”.

You know what I mean!

The less words the better. Remember that no-one is going to spend more than a few seconds looking at your bio.

Use simple words, don’t overcomplicate it and if you’re ready to spice things up, this is the right place to say what makes you different from other profiles in your niche.

good instagram bio

Include a CTA (Call to Action)

A clear call to action helps to engage your viewers and encourage them to take an action you’d like them to take on your profile.

Think about the goals you’d like to achieve. Is it driving more traffic to your website? Selling your service? Do you want people to shop your new collection?

Have you just released a song you want people to listen to? Use your bio to achieve any of these goals.

You can use phrases like:

Shop NOW!”  With a nice arrow emoji pointing at your link in bio or „Download my free online course” or „Listen to my new single Now!” or go with a simple „Get in touch”. 

Use a Link in the BIO

The tip number 5  kind of completes the tip number 4. Your call to action can be a great way to direct people to your link in bio. 

Why should you use a link in bio? 

First of all: it is the only clickable link on your profile page. This can be a link to your website, blog, youtube channel, shop or a landing page if you want to share multiple links in one URL. It is a free pass to any other place where your followers can find your content and products online. 

Second – Instagram is a marketing tool but you shouldn’t rely on it as a place to run your business. You never know what could go wrong. Your account could get banned or permanently disabled, in which case you lose everything you worked for on the platform. 

That’s why you need a link in your bio, another place where people can find you, where you exist online. I cannot stress enough how important this is for your business. 

instagram bio tips how to write

Display Your Contact Info

Tip number 6 getting you closer to creating a perfect bio  is pretty straight forward. If you want people to find you or contact you make sure you give them an easy way to reach out to you.

With a business profile you can display your e-mail address, contact number and even your business location. All you need to do is go to your contact options in your profile, fill out all the details and switch on „display contact info.”

Complete Your BIO With Highlights

Since your bio is a place where you need to get straight to the point, your story’s highlights can be very useful to provide more value and information to your visitors. Highlights are only a click away from your profile description, which means that they are also in the centre of attention.

You can use them as an extension of your bio and share some additional details important to your audience: like your opening hours, customer reviews or answer frequently asked questions.

But also remember that visually appealing highlights can be a wonderful way to make a great first impression on your future followers! So make them pretty.

what is instagram bio

Instagram Guide how to grow on instagram 2021

Thank you so much for reading! Let me know in the comment section below if you agree with our recipe for the perfect Instagram bio or would you add something else to it? Something I haven’t thought of?

And that would be it. Enjoy creating your amazing Instagram bio and I’ll see you in the next one!

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6 things you need to include in your Instagram BIO to turn it into a magnet for new followers! https://displaypurposes.com/blog/6-things-you-need-to-include-in-your-instagram-bio-to-turn-it-into-a-magnet-for-new-followers/ https://displaypurposes.com/blog/6-things-you-need-to-include-in-your-instagram-bio-to-turn-it-into-a-magnet-for-new-followers/#respond Tue, 23 Nov 2021 13:51:38 +0000 https://displaypurposes.com/blog/?p=1211 In case you didn’t already know… your BIO is a bit like your global CV. It’s your profile’s identity in the Instagram world, and it is definitely something your potential followers will judge you on. A psychological study says that you only have around 7-8 seconds to grab a user’s attention before they lose their… Read More »6 things you need to include in your Instagram BIO to turn it into a magnet for new followers!

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In case you didn’t already know… your BIO is a bit like your global CV. It’s your profile’s identity in the Instagram world, and it is definitely something your potential followers will judge you on. A psychological study says that you only have around 7-8 seconds to grab a user’s attention before they lose their complete focus and look elsewhere! Yup. That’s clearly not a long time. So how can you grab their attention at first sight without looking desperate? How to make them intrigued? And grab enough attention, so they finally click the follow button?

How can you write a BIO that makes people curious about you?

Don’t be scared – we won’t talk about any hard-and-fast rules. Why? Because the first rule is: you can’t be afraid to experiment here!

It takes a little bit of trial and error to find the BIO that unquestionably vibes with you.

You can’t be boring – that’s rule number two. We’re 101% sure you aren’t, so we need to use all your charm and find the best words to describe what you’re doing. And why your potential followers should stay with you. Hold on tight. We’re going to give you some tips and tricks to keep in mind when tackling your new BIO. We’ll be writing the word magic for your profile. 

Today you’ll learn:

  • how to transform your regular BIO into a short description that makes people stay with you
  • all the BIO writing do’s and don’ts
  • how to evoke your potential followers’ emotions
  • how to make your BIO really powerful

Ready? Let’s do this! 

Instagram Guide how to grow on instagram 2021

WHO ARE YOU?

A pilot? Vegan pasta enthusiast? Marketing coach? Vintage fashion lover? Graphic design solopreneur? Boutique owner?

That’s the first information your potential followers will look for. So what should you do? Let them find the information they want. Quickly. That’s why it should stand first, according to the information architecture. 

People don’t want to THINK MORE to figure out who you are and how they can relate. 

They want relevant information to jump out in front of them and say: “This is who I am, this is what I am doing”.

PROMISE SOMETHING, AND STICK TO IT. STICK TO IT. 

Basically, your goal is to get your potential followers feeling intrigued and curious when they land on your profile. Not overwhelmed – so you can’t make them guess whether they need you in their life or… Not. 

To stand out and be sure your BIO is highly intriguing for all the short-attention-spanned people, it should include a promise. Why is following you beneficial? Do you have the power to make someone’s life better? Teach them something, inspire, encourage? Let them know.

That can be your ultimate ace in the hole, don’t hide it anymore.

WHAT DO YOU WANT FOLLOWERS TO DO? TELL THEM!

Words can be persuasive, inspiring, and impactful, but if you are not asking your tribe to do something at the end, most probably, it’s not engaging enough. We’re sure you’ve heard about CTAs before, but the one if your BIO needs to be extremely short and sweet. Take a moment to understand your potential follower’s thought sequence and make it work in your favor. 

If you are selling vegan recipes, asking your followers to “buy now” is a bit overblown. Instead, consider something like “Try the most delicious kale risotto” or “Do you want to join my vegan army?”

Yup. Make it sound friendly and welcoming. People love to be a part of something – invite them! 

ONLY ONE CALL TO ACTION

If you want your followers to read your articles, only ask them to read.

You don’t want to ask them to visit your cooking portfolio, sign up for your freebie course, sign up for your newsletter, check your shop, and write you an email to book a 1:1 session. The more available options they have, the less likely they are to take ANY action.

All kidding aside, this is a proven psychological study.

ANSWER 3 CRITICAL QUESTIONS

Once again, because that’s REALLY important. When preparing your highly intriguing BIO, remember to answer these questions:

1. Who are you? Can an 8-year-old understand who you are based on your BIO?

 2. Why? Why should new people follow you? What are they going to get? What are the benefits you can offer?

3. Why your profile? What makes your profile different from your competitors? Why should they follow you and not your competitors who do the same thing?

Your potential followers are constantly asking themselves: What exactly do I get from following this profile? Will it make my life better? Do I really need this creator in my life?

If you want to win their attention and that one precious “follow” click, you need to be able to answer these questions. In a nutshell. 

 

Your BIO is really about them, not you

Are you bringing a fresh solution to a stressful struggle? Your potential followers are reading your BIO because they are looking for a connection between themselves and you. So take it, give them a reason to choose your profile, your content – through your charm, your content’s quality, authenticity, and your storytelling. 

TO WRAP-UP!

Unfortunately, we all have a short attention span, so it’s crucial to make sure your BIO is intriguing enough for someone in a rush. Your BIO is not all about you. This is your MAIN chance to tell your potential followers who you are, AND WHY THEY SHOULD STAY WITH YOU.

Alright, that’s all for today! What do you think?? Are you planning on creating a new BIO? Will you modify your current one?

Ps. If you’ve got any Instagram-related questions or have anything you want to learn more about, let us know—we love hearing from you! 

 

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