Instagram profile picture is what will associate you with followers in your stream, comments or when browsing the latest stories.
It must first of all stand out, attract attention and present something that defines you.
Creator profile picture
If you are a creator, it would be good for your photo to appear here.
It’s best to add a portrait photo of the face.
The profile picture is small, so close-up photos of the face are best if you want the recipient to have a chance to recognize what is in the picture.
What’s more, you’ll be sure that they will automatically associate your face with your work.
Which profiles catch your attention first?
Brand profile picture
If you’re a brand, you definitely have a logo.
A clear logotype as profile picture will always be the best for the brand.
You immediately know who this profile belongs to, right?
Customize your profile picture to the nature of your business.
The avatar must be legible.
Readability is also information about who owns the profile without having to open it.
Let it be clear to your potential followers.
Read the previous article: How to plan Instagram strategy to improve your profile? | #2 Instagram Audit
Read the next article: Instagram name matters. How to choose the best username? | #3 Instagram Audit